The world is always ever-changing. The process is further accelerated with the growth of technology. It is no surprise that supermarkets are adapting to it so well. They have to in order to understand their customers better. As a result, a common set of patterns are responsible for the success of certain supermarket stores.
Supermarket trends are a set of actions or strategies that are being utilized by supermarket chain stores. These strategies are categorized as trends because they lead to the success of certain supermarkets. In turn, they are adopted by other supermarkets as well.
Understanding supermarket trends can be tricky especially because the retail industry is quite tricky itself. So, in order to help you and offer you a bit of insight about the topic, in this article, I am going to dive into the details of this topic. I would recommend reading the whole article so that you have the utmost understanding of supermarket trends and supermarkets themselves.
6 Common Supermarket Trends
Before I dive into the specifics of which supermarket trends are currently popular, I would like to clarify a bit more on the background of supermarket trends.
The analysis based on the supermarket trends that is bringing the effective strategies carried out by the supermarkets in the industry into a specific category, is done by analyzing the past trends in the retail industry with the current situation of the industry.
This analysis can assist the supermarkets in learning which strategies they should let go of, which strategies are still successful and whatnot.
Below I have enlisted some of the popular supermarket trends that are inherent across the retail industry. They are not ranked by their popularity.
Seasonal and holiday-based campaigns
Supermarkets can have an easy path to success as long as they connect and resonate with the customers on a personal level. One of the simplest ways to do that is to associate the supermarkets with activities and holidays that their customers have interests in.
For instance, on Valentine’s Day, securing a special section in the store and filling it with chocolates, flowers, and similar stuff so that the customers have a lot to choose from. The navigation process is also made easier for them.
In addition, the transition of one season to another, for example, fall to winter is utilized by the supermarkets. There are sections reserved in the outlets signaling the end of fall and the beginning of winter, all filled with relevant products. This way the consumers also learn that the supermarkets invest in campaigns like these and will drop by in the future.
You should be well acquainted with this. In fact, everyone should be. As phones capture the peak of technology, everything can be brought to you at just the tap of a finger. Such is the notion of home delivery. This one should not be a surprising one as it is common in all parts of the world. Such a prevalent strategy and trend has home delivery become.
Supermarkets are investing more and more in technology to make the experience more hassle-free for consumers. This includes increased capacity for the delivery person to deliver more products in one go. In addition, they are looking for ways to make the delivery time faster. The crisis of the pandemic has urged them to cater more to this region.
If you are interested in learning more about how the home delivery system has revolutionized the supermarkets, you can take a look here.
Interaction through social media campaigns
Social media is gradually taking over the world. Everyone uses it and everyone gushes about it. So, more and more supermarket outlets are using multiple social media platforms to their advantage. They are opening up Twitter and Instagram accounts of their own to virtually interact with their customers.
This includes uploading info about their latest products and deals. With the use of hashtags and shoutouts, they can reach the desired community at greater heights. It is one of the most successful marketing techniques implemented by all the top supermarket stores, a trend that will gradually transform into the norm.
If you want to learn more about social media’s impact on the top supermarkets, you can check this out.
People love free stuff and supermarkets know that. Although giving out products in exchange for zero profit might not seem logical, they are actually introducing the customers to the products, thereby enabling them to invest in them in the near future.
These usually occur when supermarkets want to introduce new brands or products to customers.
Giving out products at lower prices will lead to higher products for supermarkets as consumers buy in bulk. In addition, supermarkets do not have to do a lot of advertisement for the promotional deals as the customers themselves will do word of mouth advertisement and get the job done on behalf of the supermarkets by bringing in more customers.
Additionally, supermarkets include loyalty cards and coupons along with discounted prices to ensure that their customers keep returning. This is a textbook strategy that has been in trend for ages.
Accommodating educational classes
Supermarkets strongly host educational classes that can offer something relatable to their customers. This can be a cooking class or a nutritional class. Bringing in local chefs or authors will not only help the supermarkets but can also boost the career of the chefs and authors themselves. It will offer something different to the customers and hold their attention.
In addition, if the cooking class and the recipes portrayed in it are liked by the customers, they can browse the supermarket and get the ingredients to make the recipe. This will not only lead to higher sales but can also promote the supermarket more. The supermarkets also promote the events on their social media accounts to create awareness and bring in more clients.
Which Supermarket Trends are Shaping the Future?
Any trend can never be consistent. Everything changes with time as people learn to adapt to the changes in time. The future may bring forth things you have never even comprehended before.
As a result, certain decisions in the supermarket industry might bring drastic changes in the relevant industry, the good ones, of course. Below I have mentioned a few supermarket trends that will reshape the future of the supermarket industry.
As people become more and more concerned about Mother Nature’s health, they try to partake in activities that will lead to healthier results for the environment. Supermarkets are playing their part too.
Selling products and ensuring their packaging does not include plastic, utilizing items that can be recycled, supermarkets are actively looking for ways to make their stores greener. This will not only reshape the future but will inevitably make it brighter.
Going to the next level to understand customers better
Now simply asking the customers how their shopping experience was won’t do the trick. To ensure the success of their supermarkets and to best serve their customers, some stores go to the next level.
For example, US-based supermarket Kroger, with the help of loyalty programs, in the form of enhanced analytics is taking attempts to know its clients better. This includes adding sensors in the aisles of the supermarkets to know which products consumers tend to steer towards the most.
With AI software, there are predicted profiles of the shoppers made as well. This can assist them with delivering the perfect advertisement and products.
Combination of shopping and eating
A lot of supermarkets are looking for ideas that can mix the concepts of eating and shopping together so that their consumers can have the full experience. As supermarkets step more out of their comfort zones and redefine the meaning of retailing, they increase the chances of having a more loyal consumer base.
Why Keep Tabs on the Latest Supermarket Trends?
As a customer, you might think that keeping tabs on supermarket trends is something that retailers should do and not you. Yet customers like you are the main cause of the strategies undertaken by supermarkets and the strategies, in turn, transforming to trends.
With changes in technology and social media, consumers now have access to increased information. This makes them clearer and more determined about the things they want. As a result, it is important to keep tabs on the latest supermarket trends as a customer so that you know where your convenience will be prioritized.
In addition, by learning about them, you can learn about products and deals which you might not have been aware of previously. You can also prepare for future supermarket trends so that you can use them fully to your advantage when the time comes.
Now that you have a better grasp of supermarket trends, I am sure you will have a better shopping experience at your nearby supermarkets. Now, you can understand the supermarkets better as much as they strive to understand you and your shopping habits. Wishing you all the best for all your future supermarket stoppages!